TRADE FAIRS | 15 January 2026

PSI Düsseldorf 2026 - Meetings that build the industry

From 7–9 January 2026, representatives of PIAP took part in the PSI Trade Show Düsseldorf - one of the most important events for the promotional products industry in Europe.

For several days in January, Düsseldorf once again became a meeting point for the entire industry: manufacturers, importers, agencies, suppliers and industry organizations from all over the world. For PIAP, it was …

INDUSTRY ARTICLE | 12 January 2026

Content Localization: A Passport to B2B Relationships in Foreign Markets

Why does a German business partner reject an offer even though it has been correctly translated?
This is a question many companies ask themselves. In this article, we analyze why a “standard” translation is not enough. We focus on the nuances that determine trust in the German market.

TRADE FAIRS | 29 December 2025

PSI 2026 in Düsseldorf – an attempt to set a Guinness World Record! Join us and register your gadget.

During PSI – Promotional Product Service Institute 2026 in Düsseldorf, an official attempt will be made to set a Guinness World Record in the promotional products industry. The goal of the initiative is to collect 250 different promotional items representing 250 different brands.

TRADE FAIRS | 17 December 2025

International promotion – PROMO SHOW 2026

Over the past few years, the PROMO SHOW trade fair has gained media support from partners in various countries. Thanks in part to this, the promotion of the event has reached a wide audience across Europe and beyond. Now, with less than two months to go until the fair, promotional activities have gained momentum.

TRADE FAIRS | 16 December 2025

Registration for PROMO SHOW is now open.

Registration is now open for the International Advertising and Printing Trade Fair PROMO SHOW, which will take place on 11–12 February 2026. Registration is free and can be completed HERE.

INDUSTRY ARTICLE | 15 December 2025

Why do gift packs still make a difference? The power of offline experiences in the era of digital marketing

In a time when every brand is fighting for attention in an endless stream of online ads, one fundamental question returns: how can you make your audience truly remember you?
Not for a second, not for a single scroll, but for the long term.

Marketers are increasingly recognizing that despite the power of digital channels, it is offline experiences …

PRODUCTS AND SOLUTIONS | 14 December 2025

Joomp.eu – the only such directory on the European advertising market

The European advertising market inspires another edition of the Joomp.eu catalogue – a unique publication that connects manufacturers, distributors, and suppliers from across Europe. Each year, the catalogue is delivered directly into the hands of more than 5,000 professionals from the advertising, promotional gifts, and promotional gadgets sector – precisely where purchasing decisions are made.

PRODUCTS AND SOLUTIONS | 13 December 2025

Premium performance at a competitive price – API.PL expands its cutting plotter portfolio

API.PL, a distributor of comprehensive printing technologies, is expanding its portfolio with next-generation JWEI flatbed cutting plotters. The new SC, SG, and SL series machines respond to growing market demand in the advertising production, packaging, and textile sectors. The brand delivers premium-class machine capabilities at a price point that is also accessible to smaller companies.

PRODUCTS AND SOLUTIONS | 12 December 2025

Case study 8BASE

API.PL, a distributor of printing solutions, published a case study on the development of its client 8BASE — a clothing wholesaler and printing company that built its business model around the automation of the printing process using DTF (Direct to Film) technology.

PRODUCTS AND SOLUTIONS | 12 December 2025

JettStudio presents: High-quality sound + elegant design

JettStudio wireless headphone models deliver deep sound, comfort, and a refined, elegant design. Their carefully engineered construction lets you fully immerse yourself in your favorite music or podcasts. The built-in microphone makes them equally well suited for work calls and everyday relaxation. Perfect for use at home, in the office, and on the go.