INDUSTRY ARTICLE | 16 October 2026
EAC – The European Voice of the Promotional Products Industry. Shared Challenges, Joint Action
The promotional products industry extends far beyond national borders. Products reach international markets, companies operate within global supply chains, and changes in European legislation affect businesses across the European Union. This is why cross-border cooperation is becoming increasingly important. One of the organisations helping to strengthen this cooperation is EAC – European Associations Cooperation.



















