INDUSTRY ARTICLE | 16 October 2026

EAC – The European Voice of the Promotional Products Industry. Shared Challenges, Joint Action

The promotional products industry extends far beyond national borders. Products reach international markets, companies operate within global supply chains, and changes in European legislation affect businesses across the European Union. This is why cross-border cooperation is becoming increasingly important. One of the organisations helping to strengthen this cooperation is EAC – European Associations Cooperation.

MEMBERS | 07 October 2026

Texet Poland Opens X Warsaw Showroom in Warsaw

On September 24 and 25, Texet Poland, a distributor of promotional clothing and gifts from the Scandinavian NWG Group, officially opened the X Warsaw Showroom at 5/7 Burakowska Street in Warsaw, located in the complex of the former Lace Factory. The space was created for advertising agencies and resellers who want to present clothing and promotional products to their clients …

PRODUCTS AND SOLUTIONS | 30 September 2026

Your Customer Doesn’t Want Another Keyring. What Will Make Them Want to Keep It?

If you are ordering several hundred promotional items for an event, trade show or campaign, you want people to actually use them rather than put them away with the rest of the materials. The same applies when you are a promotional agency looking for a product for your client. Simply putting a logo on a keyring does not guarantee that …

INDUSTRY ARTICLE | 30 September 2026

Customers Ask About Price When They Don’t See the Value. How Can Sheridan’s Big Five Help You Show It?

The customer asks: “How much does it cost?”

In the promotional products industry, this is an everyday occurrence. The problem is not the question itself. The problem starts when the entire conversation comes down to a table: product, quantity, price.

MEMBERS | 30 September 2026

PIAP Members at Festival of Marketing 2026 – See Who Exhibited in Warsaw

The Festival of Marketing is one of those events where the industry can not only come together in one place, but also see what is new on the market. This year’s edition featured a strong presence of PIAP members, who showcased their products, solutions and ideas for using promotional products in brand communication at EXPO XXI in Warsaw.

For two …

TRADE FAIRS | 28 September 2026

TAROPAK 2026 comes to a close: nearly 300 exhibitors and over 8,000 visitors at the joint trade fair event with POLAGRA

For three days, from 23 to 25 September, the Poznań International Fair hosted another edition of TAROPAK – the International Trade Fair of Packaging Technology and Labelling, held alongside the POLAGRA Trade Fair. This year’s edition brought together nearly 300 exhibitors and more than 8,000 visitors, including representatives of public administration, business, retail and international partners.

TRADE FAIRS | 26 September 2026

The 18th Edition of the International Advertising and Printing Trade Fair Festival of Marketing Is Behind Us

This year’s Festival of Marketing — a key trade fair for the advertising and printing industry — brought together 2,700 visitors and nearly 200 exhibitors. The event featured three industry competitions, the PIAP Connect & Knowledge conference, and the closing Exhibitors’ Gala, during which Gold Medals, POS STARS awards, and special distinctions were presented to companies celebrating anniversaries this …

NONE | 22 September 2026

Mobile apps back in the spotlight. Mobile Trends for Experts 2026 coming this September On 29–30 September 2026, Warsaw will become a meeting place for people who are actively developing mobile produc

On 29–30 September 2026, Warsaw will become a meeting place for people who are actively developing mobile products, apps and businesses operating in the digital sector. The autumn edition of Mobile Trends is returning to its roots. The main focus of the event will be mobile – understood not as a trend, but as one of the key channels for …

NONE | 22 September 2026

PIAP Connect & Knowledge 2026 and Festiwal Marketingu – Two Days Full of Meetings, Knowledge and Conversations About the Industry (See the Photo Gallery)

September in Warsaw was all about marketing, advertising and industry meetings. On 16 and 17 September, Festiwal Marketingu took place at EXPO XXI, with the second edition of the PIAP Connect & Knowledge 2026 conference being one of the key highlights of the second day.

The event brought together around 200 participants, who came not only to hear from experts, …