If your B2B communication strategy and outreach efforts begin only once you arrive at the exhibition hall, your company is already 6–8 weeks late.
Market experience shows that personalized outreach on LinkedIn and a ready “Content Kit” (professional, localized materials in DE/EN) are absolute requirements.
Polish products often win on quality but lose due to a lack of a well-crafted online visibility strategy.

You cannot afford to let your booth budget go to waste. It’s essential to take a critical look at communication mistakes.

A ready and free Trade Fair Checklist: 10 Red Flags in Export Communication is available for download:
https://www.naffy.io/magdalena-nelke-mn-project/checklista-komunikacji-marki-przed-targami-psi-2026-gGd