The 18th edition of the International Advertising and Printing Trade Fair Festival of Marketing took place on 16–17 September at EXPO XXI in Warsaw. This year’s edition attracted 2,700 industry professionals, including advertising agencies, printing houses, and end clients.

Industry Competitions

A traditional part of the trade fair programme were the industry competitions, including the SUPER GIFT contest, which received 55 entries of promotional products. The competition selected the most functional and innovative promotional items presented at the event. Participants could vote for the Audience Award both on-site and online. All winning products will be announced soon.

The latest edition of the POS STARS competition, focusing on innovative displays and point-of-sale (POS) materials supporting sales, also attracted considerable interest. The competition brought together numerous advertising and marketing professionals, and this year’s entries included many original and inspiring concepts.

The winners in the individual categories were:

• BEVERAGES: edelweiss
• FOOD: ATS display
• ALCOHOL: p/mint
• CARDBOARD DISPLAYS: TFP
• ELECTRONICS: Warren’s
• COSMETICS: p/mint
• FLOOR DISPLAYS: NANOVO
• INDUSTRY: POSIDEO
• PHARMACY: POSPERITA
• DIGITAL POS: NANOVO
• KIDS: POS Media
• ENTERTAINMENT: TFP
• POS EVENT: edelweiss
• ECO POS: POSPERITA
• PETS POS: ARTPLEX
• DESIGN OF THE YEAR: edelweiss
• GRAND PRIX: POSPERITA — the POS solution that received the highest number of Jury votes.

Special distinctions were also awarded to Make sense Media, ATS display, and POSPERITA, which received two distinctions.

The Expert Jury also selected and awarded Gold Medals to solutions that stood out for their technological innovation, economic efficiency, environmental responsibility, as well as exceptional aesthetics and functionality. The awards were received by Crystal Panel and EPSON. Read more HERE.

PIAP Connect & Knowledge Conference

On the second day of the trade fair, 17 September, the conference organised by the Polish Chamber of Promotional Products took place. Participants gained up-to-date knowledge in sales, marketing and management, discovering proven solutions to apply in their day-to-day work, while also having the opportunity to establish new business contacts.

The speakers included Paweł Kobusiński — founder of GetSales and a specialist in modern B2B sales; Magdalena Bielińska — business psychologist and sales trainer; and Emilia Gawryluk, an expert in leadership, sales and organisational development. The special guest of the event was Paweł Tkaczyk, an expert in marketing, brand building and storytelling.

Exhibitors’ Evening

As tradition dictates, the event concluded with an elegant evening banquet. During the official part of the evening, Gold Medals and POS STARS statuettes were presented. The event also provided an opportunity to honour companies celebrating their anniversaries.

This year, the following companies celebrated their jubilees: SLODKIE, Fruit of the Loom, Alexander, Midar, Solution Box, Axpol, PolKos, POS and Boxes, Nu Horizons, RITF, Crystal Panel, Czapki reklamowe, Expen, Gift More, LazyStore, Pro Store, Melody, Jaskółka, Polski Spichlerz, RAGSY, Ruda Kita, Nice Idea.

The anniversary interviews can be read in the latest issue of OOH magazine HERE.

Watch the highlights from the first day:

https://www.youtube.com/watch?v=BYsIjTkTKL8

The next edition of the event will take place on 15–16 September 2027.