The Promotional Products Industry: Insights from 2024 and Forecasts for 2025

The condition of the promotional products industry was assessed through market research conducted for the PIAP report "The Condition of the Promotional Products Industry – 2024 Edition" and analyses from organizations such as the Advertising Specialty Institute (ASI) and Promotional Products Association International (PPAI). The data revealed that the Polish promotional products market grew by 7% compared to 2023, marking steady growth against global trends.

Key Trends of 2024: Sustainability and Customization

A significant focus in 2024 was on sustainability and personalized marketing solutions. Notably, 65% of companies surveyed reported that eco-friendly products were an integral part of their promotional strategies. Rising consumer awareness and expectations prompted more brands to invest in sustainable products, including biodegradable materials, reusable gifts, and items certified for carbon footprint reduction.

Innovative personalization technologies also gained traction, enabling companies to better address individual customer needs. As a result, products tailored to specific client preferences strengthened the connection between brands and their audiences.

Outlook for 2025: Building on Progress

Forecasts for 2025 indicate a continuation of these trends, along with the emergence of new directions. Sustainability will remain a top priority, with companies advancing technologies such as recycled plastics and renewable materials. Growing ecological awareness among consumers will push brands to adopt greater transparency regarding production processes and product origins.

Additionally, innovative tools like Augmented Reality (AR) and the Internet of Things (IoT) are expected to transform promotional products. Examples include digitally integrated gifts that connect to mobile apps or websites, providing interactive experiences for customers.

Growth and Global Recognition

The Polish promotional products market is expected to grow by 6-8% year-on-year in 2025, solidifying its position as one of the fastest-developing markets in Central and Eastern Europe. Increasingly recognized for their high-quality and competitively priced offerings, Polish manufacturers are attracting international investors. Exporting promotional products is becoming a significant revenue stream, supported by well-developed logistics and investments in technological innovation.

Selecting the Right Product: Key Considerations

Choosing the appropriate promotional product in the coming year will require attention to several factors. Products should align with a brand’s image and values. For eco-conscious companies, reusable items like water bottles or organic cotton bags are ideal. For tech-oriented brands, innovative solutions such as custom-printed power banks or wireless electronic accessories stand out.

Functionality is also crucial, as practical items are more likely to be regularly used by customers. Personalization remains a key trend, with custom designs, names, or dedications fostering a personal connection between the brand and the recipient. Advanced decoration techniques, such as laser engraving or 3D printing, enhance the perceived value of the product.

The Growing Importance of Packaging

Packaging is increasingly recognized as a vital element of promotional products. More companies are branding not just the product but also its packaging, enhancing brand visibility and aesthetic appeal. Packaging serves as an additional medium to communicate a company’s values and commitment to quality.

Conclusion: Opportunities and Challenges Ahead

The year 2025 brings numerous challenges but also opportunities for the promotional products industry. Investment in innovation, sustainability, and personalization will be critical for success in the coming months. Companies that adapt their strategies to meet evolving consumer expectations stand to not only maintain their market position but also gain a competitive edge.

Poland, as a leader in the Central and Eastern European market, has the potential to become a key player on the international stage, showcasing the quality, creativity, and innovation of its producers.