Steady Quality On February 14-15, 2024, the International Advertising and Printing Trade Fair, PROMO SHOW, took place at EXPO XXI Warsaw. The fair has become a permanent fixture in marketers' calendars, as confirmed by the large attendance at this year's edition. The event offers a comprehensive range for anyone seeking new solutions in both advertising and printing, all conveniently located in the center of Warsaw. PROMO SHOW is dedicated to advertising agencies, printing houses, and marketing department employees.

Internationality of the Fair This year's event saw a doubling in the number of foreign visitors. Registrations were noted from countries such as Germany, Lithuania, Latvia, Czech Republic, Slovakia, Ukraine, United Kingdom, Malta, Finland, Norway, Sweden, Greece, Portugal, Romania, Denmark, Estonia, Ireland, Croatia, Hungary, Austria, France, Netherlands, India, Egypt, Slovenia, Bulgaria, Georgia, Italy, United Arab Emirates, Turkey, and Moldova. The high attendance was also influenced by the international promotion of the event. Read more HERE.

New Products and Premieres of Media and Machine Suppliers Numerous promotions, premieres, and workshops took place at exhibitors' booths. More about the novelties and premieres at the fair can be read HERE.

SUPER GIFT Competition Zone along with the Advertising Agencies Zone This year's edition of the SUPER GIFT competition attracted a large audience. Visitors selected their favorites among all submitted gadgets in 7 categories: Products up to 5 PLN, 5-20 PLN, 20-50 PLN, 50-100 PLN, over 100 PLN, as well as GIFT BOX and Super Business Gift - the best promotional item for a manager. The results of the competition will be announced in the coming days. In addition to SUPER GIFT, the organizer prepared a zone for Advertising Agencies where visitors could relax, have coffee, grab a snack, and continue on to meetings with exhibitors.

Third Day of the Fair - Exhibitors' Evening On the first day of the fair, a Gala for Exhibitors and invited guests took place, attended by over 1000 people. Besides exhibitors, representatives of advertising agencies from Poland and abroad were also present. This evening has been treated as an informal third day of the fair for years, where business discussions can also take place in the corridors. During the official part of the event, companies celebrating their anniversaries this year were invited to the stage, and interviews with them appeared in the printed edition of OOH magazine: Headwear, Citron, Rosnowski Gift, Media (Greenverta), Salem Design Studio, Wilk Elektronik (Goodram), Natura Zenon Mizerek, USB System, Friendsy, Falk&Ross, AVANT, Trendfactory, Voytex, Romanik, Karlowsky, Rascal, TORRO, Pier Luigi.

In a truly Eurovision-style, a film with invitations from event partners was presented: RX Deutschland, organizer of PSI, eppi magazine, organizer of HAPTICA® live, Comunikart, and industry organizations: PromoAlliance, IPPAG Cooperative AIMFAP. The film can be seen below: [link to the film]

The star of the evening was GROMEE, the representative of Poland in the 63rd Eurovision Song Contest.

Short video report from the event: [link to the video]

Next edition of the PROMO SHOW fair will also take place at EXPO XXI Warsaw on January 29 and 30, 2025.