INDUSTRY ARTICLE | 04 December 2023

"The Marketer's Toolkit" on the desks of local government officials.

On December 1st, the promotional campaign 'Marketer's Toolkit' was launched, targeting state institutions and local governments across Poland. Organized by the Polish Chamber of Promotional Products (PIAP), its aim is to facilitate marketers' access to a diverse range of offers within their promotional activities.

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The 'Marketer's Toolkit' is a marketing guide designed to help effectively collaborate with representatives from the promotional products industry, associated with the PIAP association. It includes carefully curated proposals from Polish manufacturers, distributors, advertising agencies, trade show organizers, and media specializing in promotional products.

Promotional items are the best tools for building lasting relationships with customers. They play a crucial role in promoting and establishing brand recognition in various industries. They are one of those marketing elements that enjoy consistent acclaim. I hope the 'Marketer's Toolkit' will become a favorite marketing guide and contribute to effective collaboration with representatives from the promotional products industry.

As part of the mailing campaign, in addition to a copy of the 'Marketer's Toolkit,' several examples of products from our member companies were sent out. We aim to repeat this campaign every year," says Paweł Wielkopolan, Director of the Board Office of the Polish Chamber of Promotional Products.

The 'Marketer's Toolkit' is a publication by PIAP, a knowledge capsule on promotional gifts and products supporting promotion. Created for companies and institutions seeking reliable suppliers of promotional items. The catalog includes carefully curated proposals from Polish manufacturers, distributors, advertising agencies, trade show organizers, and media specializing in promotional products. All the companies featured in it are members of the PIAP association. Download the online version: PIAP_Marketer's_Toolkit_2023.pdf (piap-org.pl

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