The ranking, compiled by the Favikon platform, identifies the most influential voices on LinkedIn on a global scale. It takes into account factors such as audience engagement, content quality, frequency, and authenticity of communication. The list includes creators from over 100 countries, presenting the top 200 highest-rated profiles in each thematic category.

Dr. Eng. Jacek Kotarbiński is an economist and a recognized expert in marketing, innovation commercialization, and brand strategy. He is the author of bestselling marketing books, a practitioner with over 35 years of experience, and an academic lecturer at Kozminski University in Warsaw and WSAB in Gdynia. He is also an economic commentator and keynote speaker. A member of the Polish Scientific Marketing Society, he is one of the most frequently cited Polish marketing experts in the media. His LinkedIn content is followed by over 26,000 followers. Kotarbiński combines academic knowledge with market practice, promoting the idea of ethical marketing based on value creation.

His latest book, “Influencer Marketing, or the Creator Economy of the 21st Century,” was published in July by PWN Scientific Publishers. It is the first and most comprehensive European monograph on influencer marketing.

“This recognition is particularly meaningful to me because it shows that a Polish voice in the field of marketing can be heard and appreciated globally – especially among creators from Silicon Valley, London, or Singapore. LinkedIn is now one of the world’s most important expert media platforms, and being ranked here is not only a result of my activity but also of the community that co-creates this content.”
— Dr. Eng. Jacek Kotarbiński, kotarbinski.com

The full Favikon Top 200 Voices ranking is available at: www.favikon.com

How is the Favikon Global Ranking Created?

The Favikon Top 200 Voices ranking is based on objective data and artificial intelligence technology, with no editorial selection or media influence. Unlike many popular lists (such as TIME100 Creators) which tend to focus on creators from American or English-speaking media spaces, the Favikon ranking uses no language or geographical filters. It does not promote creators based on mainstream media recognition or cultural popularity.

The ranking is generated fully automatically, based on the analysis of real activity from over 11 million creators worldwide. Algorithms evaluate creators using measurable indicators such as audience engagement, reach, posting frequency and quality, profile growth rate, and other metrics of influence. As a result, the process is completely free from subjective assessments or human bias.

Favikon does not favor any specific country, language, or platform. It includes creators operating across various regions — from Europe and the Americas to Asia and Africa — and publishing content in numerous languages, including Portuguese, Spanish, Arabic, Hindi, Bahasa, and Polish. This approach allows Favikon to capture a true global picture of digital influence in a world where social media extends far beyond the English-speaking internet.

Thanks to its transparent methodology and independence from media narratives, the Favikon ranking is considered one of the most credible and fair lists identifying who truly shapes the global digital opinion landscape.

About Favikon

Favikon is an innovative tech platform based in Paris, specializing in influencer marketing powered by artificial intelligence. Its solutions are used by companies, agencies, and creators in over 125 countries. The platform allows users to search for, analyze, and collaborate with influencers across major social platforms including Instagram, TikTok, YouTube, LinkedIn, and X (formerly Twitter).

Favikon’s database includes over 10 million creators, who can be filtered by industry, niche, demographics, language, and interests.

The company was founded by Jérémy Boissinot, a graduate of the prestigious Sciences Po. A passionate advocate of artificial intelligence and the creator economy, Boissinot set out to build a tool that would support both brands and creators in effective and accessible collaboration-based marketing.