A report conducted among a group of 1,000 working Poles shows that promotional gadgets are not a short-lived advertising medium—they are a tool for building relationships, gratitude, and loyalty.

The study was carried out in cooperation with the independent research and development center BIOSTAT®. As a result, the OpenGift.pl report is a credible source of data and insights that can support decision-making for marketers, HR professionals, and business owners alike.

Key findings from the report:

-  Nearly three-quarters of respondents (74.8%) use the gadgets they receive, often for many months.

-  The most frequently chosen gadgets are electronics and office supplies; however, women more often indicate cosmetics and food products, while men more frequently choose sports and electronic equipment.

-  Employee welcome packs were considered a “bullseye”—as many as 85% of respondents believe they are an excellent idea for building engagement and employer branding.

-  Creativity is key—80% of respondents pay attention to originality and gadget design, and more than half prefer subtle branding.

-  Sustainability matters more and more—60% of respondents believe gadgets should be made from environmentally friendly materials such as bamboo or recycled paper.

“This study confirms that today a gadget is more than just an item with a logo. It is a carrier of emotions and experiences. A well-designed gift can build brand image more effectively than many advertisements,” says Szymon Frieske, CEO of OpenGift.pl.

The report also reveals that gadgets are among the most positively received forms of brand contact—they evoke joy, curiosity, and a sense of appreciation. Only 1.5% of respondents admitted that promotional gifts could have a negative impact on a brand.

Why is this report worth reading?

For marketers, HR professionals, and those responsible for corporate gifts, this report is a practical compendium of knowledge about real recipient behaviors in response to business gifts. It shows which gadgets truly work, which emotions build loyalty, and how employee and customer expectations are evolving. It is a source of insights that helps make better purchasing decisions, design more effective campaigns, and use gadgets not merely as a “nice add-on,” but as a strategic tool for brand and relationship building.

The full version of the report is available free of charge at:
https://www.opengift.pl/raport-wplywu-gadzetow-reklamowych-na-lojalnosc-2025.pdf

The report was prepared by OpenGift.pl, the leader of the B2B promotional gadgets market in Poland, in cooperation with the research agency BIOSTAT®. The study was conducted using the CAWI method on a sample of 1,000 professionally active individuals aged 27+, all with experience in receiving promotional gadgets.