TRADE FAIRS | 22 September 2023
Festival of Inspiration - 15th Edition of the Marketing Festival Behind Us
3,700 visitors and 220 exhibitors, 2 days of marketing inspiration, nearly 700 votes in industry competitions, and the Exhibitors Gala with the presentation of POS STARS and Gold Medal awards. We summarize the International Advertising and Printing Fair - the Marketing Festival.
The jubilee edition of the event attracted top suppliers from the advertising and printing industry. Exhibitors noted that they met specific clients during the event, and their system is becoming more efficient at targeting individuals not associated with the industry. They were also pleased with the number of premieres, including global ones, from media and machine suppliers, as well as the hundreds of inspirations prepared for the upcoming, crucial holiday season for the industry.
As is customary, the event featured industry competitions. The "Super Gift" competition received 117 promotional items, which were judged based on their functionality and modern concept. Visitors to the Marketing Festival could vote for the Audience Award for the best promotional item.
The "POS STARS" competition also returned, highlighting the best advertising displays. Both the jury and visitors were able to vote for their favorite POS displays, including the Audience Award.
As usual, exhibitors presented innovative products, machines, and software at the event as part of the "Gold Medal" competition. The selection of a particular innovation was based on criteria such as the modernity of the solutions compared to global standards, innovative technologies, economic benefits in terms of purchase and operation (price, operating and servicing costs, disposal costs), positive environmental impact, high product functionality, and aesthetics. The awards ceremony took place during the gala.
The exhibitors gathered for an evening gala, where awards for the "POS STARS" and "Gold Medal" competitions were presented. During the event and gala, companies celebrating their anniversaries this year were also honored: Teofilów, Fiori, Rebelia Media, ALBEX, Mart Ceramic, Spark Promotion, Greenprint, Sticker, AMGS Group, Chocolate Land, Purple Valley, ANDA, Falter, Color Group, and CTM Group. Interviews with these companies celebrating their anniversaries can be found in the latest issue of OOH magazine.
The theme of this year's event was the double anniversary: the 15th anniversary of the Marketing Festival and the 20th anniversary of OOH magazine, the event's organizer.
The next edition of the event will take place on September 18-19, 2024, at EXPO XXI Warsaw.