From February 4 to 6, 2025, the CTCO trade show will open its doors at Eurexpo Lyon with an innovative theme: "A New Perspective on Gifts." This 17th edition aims to breathe fresh life into the promotional products industry by addressing ecological challenges, technological innovation, and the rediscovery of iconic items.

Reinventing Classics

While some promotional items have been staples of the industry for decades, they can now be reimagined with a fresh twist while maintaining their core essence. The idea is simple: the product remains the same but is revitalized. CTCO sheds new light on the power of everyday objects—items once used by our grandparents but now gaining a new dimension through industry innovation. Sustainable materials, cutting-edge technology, and modernized designs redefine these products, encouraging professionals to see promotional items not just as communication tools but also as carriers of new values: ecological commitment, creativity, and technology.

Dedicated Spaces for Innovation and Personalization

CTCO 2025 offers visitors a unique experience to discover new products and creative solutions. Key areas include:

- Print Lab - Live Personalization Zone:
A true innovation lab where visitors can watch live demonstrations of promotional product personalization. It's a unique opportunity to see how classic items can be transformed with modern printing and personalization technologies—and even leave with their own customized product!

- MUST CTCO - Market Trends:
This space highlights standout products from exhibitors. Visitors can discover modern, sustainable, and creative solutions that address the current challenges of marketing and communication. Don’t forget to vote for your favorite product!

Conferences on the Future of Promotional Products

In addition to dedicated zones, CTCO 2025 will feature a series of conferences and roundtables covering key industry trends, such as the impact of connected products, challenges in Corporate Social Responsibility (CSR), and the reinvention of promotional items. These sessions will provide professionals with in-depth insights on how to add new value to products while maintaining ecological and ethical standards.

An International Innovation Platform

CTCO 2025 is part of a dynamic international movement, bringing together over 300 exhibitors from around the globe. The event serves as a key platform for discovering cutting-edge innovations and exchanging ideas about the latest market trends. By connecting manufacturers and distributors, CTCO fosters the emergence of new ideas and solutions to rediscover the communicative power of promotional products.

An Event Not to Be Missed

Focusing on innovation and sustainability, CTCO 2025 is a must-attend event for all industry professionals. The trade show encourages a reimagining of promotional products as not just marketing tools but as everyday items that can evolve to better serve communication goals.

Practical Information

Dates: February 4–6, 2025
Location: Eurexpo Lyon
Visit the official website

- How to get there

- Book a hotel

- Reserve flights with Air France deals

Questions?
Contact Guest Services:

- Email: welcome@salon-ctco.com

- Phone: +33 (0)6 60 73 24 91

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