Dear Readers, marketing gifts are an indispensable element of broadly understood advertising. I have the impression that the marketing products are gaining in popularity year by year. The evidence of it is the growing number of large advertising campaigns that use the marketing gifts, and the growing number of exhibitions in Europe, which concern the subject of the marketing gifts. It seems that the strength of "gifts" lies in their availability, low price and variety. It makes the marketing products are within the range of every thriving company, in contrast to the other tools of advertising. No wonder that the number of companies dealing with "gifts", starting from manufacture, import, creation, to their sale, is growing year by year.